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| Photo by Nahi Khabar 24/7 – via Personal Collection |
Karachi: Pakistan is witnessing a rapid rise in the number of social media users, reflecting a major shift in how people consume information, communicate, and engage with the digital world. According to recent data, millions of new users join platforms such as Facebook, X (formerly Twitter), Instagram, TikTok, and YouTube every year, making Pakistan one of the fastest-growing digital markets in South Asia.
The surge is largely driven by affordable smartphones, increased internet accessibility, and cheap data packages offered by telecom operators. Young people, who make up a significant portion of Pakistan’s population, are the most active demographic on these platforms. From entertainment and education to politics and business, social media is becoming the primary space for interaction.
Experts believe this rapid growth is reshaping trends in journalism, marketing, and even politics. While it opens opportunities for digital businesses and startups, it also raises challenges regarding misinformation, data privacy, and regulation.
Analysts suggest that if managed effectively, the rise in social media users can play a pivotal role in strengthening Pakistan’s digital economy and global connectivity.
Platform Usage Overview
According to the Pakistan Telecommunication Authority (PTA) and recent reports, here’s how the major platforms compare in user reach as of mid-2025:
| Platform | Users | Notes |
|---|---|---|
| 101.6 million | The most popular platform in Pakistan. | |
| YouTube | 96.6 million | Highest usage for streaming and entertainment. |
| 91.7 million | Most popular messaging app. | |
| TikTok | 90.3 million | Rapidly growing, especially among younger users. |
| Snapchat | 79.8 million | Popular for casual and quick communication. |
| 49.9 million | Leading platform for visual content and influencers. | |
| X / Twitter | 15.3 million | Least used major platform. |
Platform Trends and Gender Disparities
- Instagram: Around 18.8 million users in early 2025, with male users making up approximately 64.8%.
- TikTok: Records show 66.9 million adult users, indicating high engagement. Male users dominate with 70.9%.
- Facebook: As of December 2024, about 60 million users, with 76.5% male dominance.
Why This Matters
This data underscores Pakistan’s expanding digital landscape:
- Digital Marketing & Influence: Brands and content creators can tap into vast audiences across platforms.
- Youth Engagement: Young demographics are driving trends, especially via TikTok and Instagram.
- Information & Influence: Platforms like YouTube and Facebook are central to entertainment and news—raising both opportunities and challenges.
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