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| Photo by Nahi Khabar 24/7 – via Personal Collection |
YouTube has officially announced the global rollout of its long-awaited multi-language audio dubbing feature, allowing content creators to dub their videos into different languages and reach wider international audiences.
The feature, which was previously available only to a limited number of creators in a pilot program, is now being expanded to all creators worldwide. According to YouTube, the new tool uses advanced AI models to replicate a creator’s tone, style, and emotional delivery while generating audio in other languages.
During its pilot phase, popular creators such as MrBeast, Jamie Oliver, and Mark Rober tested the tool, with remarkable results. YouTube reported that dubbed versions of videos led to over 25% of watch time coming from audiences outside the creators’ primary language.
In addition to dubbing, YouTube is also experimenting with multi-language thumbnails, ensuring that video previews are localized for different regions and viewers.
Industry analysts say the feature could be a game-changer for digital content creators, eliminating the need for costly third-party dubbing services and opening new opportunities for global growth.
However, YouTube also acknowledged potential challenges, such as occasional inaccuracies in AI-generated translations or tone. Creators will have the option to review and edit dubbed audio tracks to ensure quality before publishing.
The rollout is expected to be gradual, with all creators seeing the new dubbing option in YouTube Studio in the coming weeks.
This move reflects YouTube’s broader strategy of making its platform more accessible, inclusive, and globally connected, empowering creators to expand their reach beyond language barriers.
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