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| Photo Via (X/Twitter) – @NadyaVoynich |
The world witnessed the debut of Tilly Norwood, the first-ever AI-generated actress, introduced by UK-based creative studio Particle6/Xicoia. Unlike traditional performers, Norwood is not a human but a fully digital character powered by advanced artificial intelligence and visual technology.
Her first appearance came in the comedy sketch “AI Commissioner”, which premiered in July 2025. Industry insiders showcased her at the Zurich Film Summit, marking a significant moment in the evolution of entertainment.
Supporters of the innovation claim AI performers like Tilly Norwood could open new opportunities in film and advertising, allowing studios to create customizable, multilingual, and cost-efficient stars. However, the move has also sparked major criticism from actors’ unions and filmmakers who argue that synthetic performers threaten real jobs and undermine the authenticity of art.
The Screen Actors Guild (SAG-AFTRA) has already raised concerns, warning that widespread use of AI actors could drastically change Hollywood’s labor landscape.
With Tilly Norwood’s debut, the entertainment industry faces a critical question: Is this the future of cinema, or a risk to human creativity?
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